Sales Marketing Manager

Job Description

The E.W Scripps company is hiring a Sales Marketing Manager This individual will be responsible for driving strategic marketing initiatives for our CTV Sales efforts - both direct and programmatic, nationally, and locally. In this role, you will develop go-to-market strategies and materials that demonstrate the power of Scripps' ad products.
What You'll Do:
• Create, develop, and manage high-impact marketing materials to support sales and distribution efforts across Scripps, focusing on partnerships and connected TV platforms. This includes presentations, trade website/online media kits, sales videos, one-sheets, creative assets, and email campaigns.
• Partner closely with sales stakeholders to build programs and toolkits that bring strategies to life, including pitches, case studies and thought leadership.
• Apply visual storytelling and design skills to ensure that all sales and marketing materials are polished, engaging, and aligned with brand standards.
• Craft compelling sales narratives and ensure consistent messaging across all market-facing touchpoints, effectively portraying our CTV advertising solutions.
• Distill complex industry topics into simple and accessible messaging through the creation of visually engaging materials and assets that resonate with target audiences.
• Collaborate cross-functionally with Sales, Research, Marketing leads, and digital product teams to effectively communicate advertising opportunities.
• Utilize data-driven insights to develop frameworks for effective sales materials, continually optimizing messaging based on audience behavior and market trends.
WHAT YOU'LL NEED:
• BS/BA in related discipline preferred or equivalent years of experience
• 3-5 years of professional experience in sales marketing or product marketing, particularly within digital advertising, streaming media, or entertainment.
• Compelling storyteller with a demonstrated ability to leverage tools like Microsoft PowerPoint to present ideas effectively.
• Strong writing skills with a proven ability to craft data-driven narratives and build engaging client-facing decks that are supported by strong analytical thinking.
• Proficient in visual storytelling and design, enhancing the impact of marketing communications.
• Experience or exposure to CTV advertising with a robust understanding of the streaming media landscape.
WHAT YOU'LL BRING:
• Authentic interest in and curiosity about the media, advertising, and technology sectors.
• Understanding of the advertising landscape and changes in streaming and video investment space.
• Proven ability to manage multiple projects and deadlines in a fast-paced environment while fostering collaboration across teams.
• Highly motivated with a positive demeanor, adaptable, and capable of thriving in a dynamic work environment.
COMPENSATION RANGE:
Annual Salary: $100,000.00 - $125,000
Pursuant to state and local salary transparency laws, the salary range posted is specific to candidates who will perform this work in New York.
ADDITIONAL BENEFITS:
• A career path to grow your professional experiences
• Full medical, dental and vision benefits, as well as certain other health and wellness benefits
• Retirement savings plan with company match
• Other key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.
If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.
SCRIPPS' COMMITMENT TO A CULTURE THAT CREATES CONNECTION:
At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to s/ucceed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose.

Jobcode: Reference SBJ-qkk0q1-35-215-184-102-42 in your application.