Manager, Digital Media Strategy

Job Description

THE ROLE
The Manger, Digital Media Strategy will play a key role in the development of media campaigns and will be an integral part of the Digital Marketing team. Responsibilities include developing performance-based media strategies, leveraging data and research to build optimal, multi-faceted media plans, and coordinating with internal stakeholders and digital channel partners in a fast-paced, results-oriented environment. Must have a knack for analyzing data, thinking creatively, developing innovative media strategies, and client management. This role will primarily work on Las Vegas Residencies, Comedy tours, and other non-music campaigns.
WHAT THIS ROLE WILL DO

Leadership/Management Skills
• Sufficiently manages at least one other person
• Provides mentorship, training and meaningful growth to the team
• Exemplifies best practices via training and onboarding
• Establishes a strong rapport with department and line of business counterparts (e.g. Analytics, Product, Operations, Channel teams, etc.)
Media Planning and Execution
• Power user of fan profiles and all media data and tools at our disposal
• Works closely with Associate Director to ensure plans across all events are leveraging best practices and learnings
• Assists with any budget allocation work
• Actively identifies cross-media optimizations while also taking into account the larger business story
General Knowledge
• Construct publisher recaps, trends and POVs upon request
• Shares best practices regularly
• Proactive thinking and identifying how we can do things better
Communication
• Communicates with confidence and displays strong ability to speak as it relates to campaign performance and industry trends
WHAT THIS PERSON WILL BRING
• 5+ years experience in Digital Media (offline media experience is a plus)
• 1+ years experience in People Management
• In-depth understanding of media planning, negotiation, and performance analysis
• Knowledge of media landscape and how channel mix impacts goals of overall media plan
• Experience across digital media, including knowledge in Paid Search, Social, and Programmatic; agency experience highly preferred
o Social Platforms (Facebook/Instagram, Snapchat, TikTok)
o DSPs (Google's DV360, The Trade Desk)
o Paid Search (Google Ads, SA360)
o Digital ad trafficking tools (Campaign Manager/DCM, etc.)
• Working comprehension of strategy development and required media math
• Strong degree of accuracy and attention to detail
• Ability to thrive in a very fast-paced environment with high volume
• Proven record of effectively managing large budgets, driving quantifiable results
• Proficiency in Microsoft Excel, including advanced formulas, pivot tables and vlookups
• Excellent verbal and written communication skills
• Ability to maintain efficient communication across different teams
BENEFITS & PERKS
Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:
• HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
• YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
• WEALTH: 401(k) program with company match, stock reimbursement program
• FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
• CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
• OTHERS: Volunteer time off, crowdfunding match
EQUAL EMPLOYMENT OPPORTUNITY
We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.
Live Nation is an equal opportunity employer. It hires and promotes employees based on their experience, talent, and qualifications for the job and does not tolerate discrimination toward employees based on age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.
Live Nation affords equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant or an employee consistent with its legal obligations to do so. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant or employee to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants and employees are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek or currently occupy. Any applicant or employee who requires an accommodation in order to perform the essential functions of the job should contact either the hiring manager for the role or a Human Resources representative to request the opportunity to participate in a timely interactive process.

#LI-JA2
#LI-GV1
#LI-HYBRIDLOSANGELES,CA
----------
The expected compensation for this position is:
$72,000.00 USD - $90,000.00 USD
** Pay is based on a number of factors including market location, qualifications, skills, and experience.

Jobcode: Reference SBJ-bxqnno-35-215-184-102-42 in your application.