Digital Content Producer

Job Description

Digital Content Producer

WFTS, The E.W. Scripps Company ABC affiliate in Tampa, FL, is searching for a Digital Content Producer to join our team. In this role, you will organize, write, edit, and update both written and video news content. You will creatively showcase this content while being aligned with the station's and/or Scripps brand.
The Tampa Bay area offers an unparalleled lifestyle, blending fast-paced urban centers with stunning natural beauty. From the sun-drenched beaches and world-class attractions to the thriving arts and cultural scene, this vibrant community provides endless opportunities for outdoor recreation, entertainment, and a high quality of life. As a Digital Content Producer at WFTS, you'll contribute to the station's digital coverage and storytelling while enjoying all that the Tampa Bay area has to offer. Apply today for an opportunity to join our team!
WHAT YOU'LL DO:
• Turn breaking news, enterprise stories, press releases, third-party sources, or news tips into unique articles on the web, including but not limited to headlines, thumbnails, short news alerts and teases, interactive embedded elements, outside links, maps, slideshows, and custom modules.
• Post articles to social media to drive engagement and web clicks.
• Cut video and assign engaging metadata for YouTube, website, app, OTT, and third-party services.
• Build and monitor livestreams on various platforms.
• Edit platform-specific social media graphics to showcase storytelling.
• A working use of AI tools to produce content, news articles and features, while applying station standards and your news judgement to ensure accuracy, clarity and high standards.
• Assist in online coverage of major news events, breaking news, and severe weather to ensure high-quality, consistent community coverage online with attention to grammatical detail.
• Assist the assignment desk in answering phone calls, emails, viewer requests, and other duties.
• Actively collaborate with editorial and technical staff to migrate content to media platforms, including video, audio, vertical video, still photos, and graphics.
• Build special sections and site features to enhance coverage and increase user engagement.
• Update and interact with fans/followers on social media.
• Optimize the user experience by tracking live web metrics and user experience best practices.
• Apply Search Engine Optimization (SEO) best practices to every piece of content.
• Perform other duties as assigned.
WHAT YOU'LL NEED:
• BS/BA in related discipline preferred or equivalent years of experience
• Generally 3+ years of experience in related field preferred
WHAT YOU'LL BRING:
• Proven writing skills, including strong grammar and attention to detail, developed from working for a professional or student news organization
• Skilled with content management systems, video editing, image editing and social networking
• Must have a strong desire to focus on web-based content
• Strong relationship-building skills that are essential to newsroom collaboration, along with creativity and the ability to handle deadlines and multitasking
• Must have working knowledge of how to use and update social media platforms
• Must have photo editing skills with ability to manipulate, crop, enhance images as needed for publishing on website
• Must have demonstrated experience with creative video editing for social and web platforms, with a knowledge of video editing software
If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.
SCRIPPS' COMMITMENT TO A CULTURE THAT CREATES CONNECTION:
At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to s/ucceed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose.

Jobcode: Reference SBJ-3696mn-35-215-184-102-42 in your application.